I’m a Senior Graphic Designer and Art Director with 25 years of professional design experience and more than 15 years working in tabletop games. My work spans game systems, packaging, crowdfunding, marketing, licensed IP and production-ready design. I’ve worked with established publishers as well as independent designers, taking projects from early visual development through final production.
Healthopoly
Project Role: Graphic Design & Illustration.
Pop culture design helped transform a cold sales tool into something engaging and memorable.
While not a commercial game release, Healthopoly was created as a guerrilla marketing piece that reimagined the Monopoly brand. The client’s goal was to expand their presence within the commercial insurance space.
Using a pop-culture-inspired visual approach helped support cold-call handoffs and made the material more engaging and memorable during sales outreach.
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